Passengers, Jennifer Lawrence and Chris Pratt’s sci-fi romance, dominated social media buzz about movies last week, following its trailer launch, with more than 43,000 new conversation, according to media-measurement firm ComScore.
The Passengers teaser debuted on Sept. 20, laying out the story’s premise — Lawrence and Pratt play the only two people awake on a 5,000-passenger spaceship, where the rest of the population is in suspended animation.
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“Jumanji” scored the the second-highest number of new conversations last week with more than 20,000, as Sony released set images and videos and announced several cast additions between Sep. 20 and Sept. 23. Star Kevin Hart also posted a first-look photo from the set.
Cast additions included Ser’Darius Blain, Madison Iseman, Rhys Darby, Morgan Turner, and Alex Wolff. ComScore noted that Karen Gillan’s outfit — “child-sized clothes,” as she called them — in the images also sparked criticism on social media, causing her to defend it. “Jumanji” roars into theaters on July 28.
— Karen Gillan (@karengillan) September 21, 2016
Disney’s animated “Moana” generated the third-highest number of new conversations last week with more than 18,000, following the release of an international trailer on Sept. 19. “Moana” takes sail on Nov. 23.
“Fifty Shades Darker” followed in fourth with nearly 16,000 new conversations, a week after Universal debuted the steamy teaser on Sept. 12 and first trailer on Sept. 13 and. The trailer generated a record-breaking 114 million views across YouTube, Facebook, Instagram, and other digital platforms in its first 24 hours.
“Fifty Shades Darker” opens on Feb. 10.
Lionsgate’s “Power Ranger” finished fifth with more than 15,000 new conversations in the wake of a character poster reveal featuring Zords on Sept. 21. Bill Hader was announced to have been cast as Alpha 5 on Sept. 22. “Power Rangers” launches March 24.