Here’s your first look at the H&M x Erdem collaboration


h&m erdem

It’s been a little while since H&M announced its latest collaboration (one month and 28 days, not that we’re counting), and the Swedish high-street store has finally given us a first glimpse of the collecion.

we’re obvs talking about one of the Duchess of Cambridge’s favourite designers, London-based Erdem (Pippa Middleton, Nicole Kidman, Michelle Obama and Alexa Chung are also fans).

Erdem is known for his romantic designs and floral prints, and the collection ticks all those boxes and then some. Just take a little look for yourself.

h&m erdem

h&m erdem

h&m erdem

h&m erdem

h&m erdem

And if you missed it, check out the preview video (which is directed by Baz Luhrmann, no expenses spared) below.

Redeem said, ‘I am so happy to collaborate with H&M, and to explore my work on a whole new scale including a menswear collection which I have never done before. It’s also such a thrill to work with Baz Luhrmann, one of the most important storytellers of our time.’

‘From the moment we started talking with Erdem about the collaboration, I was captured by his vision. For ERDEM x H&M he has created an enchanting world full of beauty, delicacy and rich details. These are special pieces you will want to wear forever,’ says H&M’s Creative Advisor Ann-Sofie Johansson.

ERDEM x H&M launches on 2nd November 2017, so be prepared to sharpen your elbows, because this one may go even faster than the previous collaborations, which sold out in hours in case you were wondering.

The post Here’s your first look at the H&M x Erdem collaboration appeared first on Marie Claire.

Source: Marie Claire UK



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