Everything we know so far
Not wanting to rest on its Erdem collection laurels, H&M has announced its latest designer collaboration, and it’s very different to say the least.
The announcement was made on Instagram live at Coachella (SO 2018) by Gigi Hadid, who introduced MOSCHINO, in a phone call to her friend Jeremy Scott, for the new partnership.
Naturally, Jeremy and Gigi were dressed in the first looks from the MOSCHINO [tv] H&M collection, which will be ‘full of the vitality, playfulness and humour that has made the label one of the most beloved in fashion today’. It will consist of collections for both women and men, as well as a full range of accessories and some extra surprises too. We are SO there for those phone cases.
‘I am so excited about MOSCHINO [tv] H&M. My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.,’ says Scott.
Meanwhile Ann-Sofie Johansson, Creative Advisor, H&M said, ‘MOSCHINO [tv] H&M is the perfect collaboration for fashion right now, mixing together pop, street culture, logos and also glamour. Jeremy Scott is amazing – he knows how to have fun with fashion, and to connect with his fans around the world.’
The collection, MOSCHINO [tv] H&M, will be available online and in select H&M stores worldwide from 8th November. We’ll update you with a first look once we know more.
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Source: Marie Claire UK