Looking to make a difference and look stylish at the same time? Well you’re in luck because Pinko has just the thing for you.
The brand has teamed up with Treedom, a side which lets users plant a tree at the click of a button, to create its own ‘Pinko Forest’, featuring 10,000 mango, banana, macadamia, African cherry and avocado trees to be planted in Kenya this year.
To create awareness on the project, Pinko has launched an exclusive t-shirt, made of organic cotton and sold in eco-friendly packaging, which encourages you to take action now with catchy slogans.
Plus, by buying the t-shirt, you’re supporting an initiative that benefits the people living in the plantation area as they will have the chance to work on it and fulfil their basic food needs with the fruits.
Pinko’s founder Pietro Negra says, ‘This initiative is only the first step of a long path Pinko will make to build a strong set of social values which are extremely relevant for the younger generations. These are definitely more and more environmentally conscious and we have the responsibility to support their dream of a world resurrected from its present terrible state.’
Time to embrace positive thinking.
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Source: Marie Claire UK